ChatGPT + Marketing FAQs

1. Do I need to be tech-savvy to use ChatGPT or join AIME?

   Not at all. Most of the birth workers and small-business owners I work with would never call themselves “techy.” What matters more is your openness to collaborating with AI. I break everything down into clear, plain-language steps and give you real examples from our world for writing posts, emails, website updates, and client resources. You’ll pick it up fast once you see how it fits into your existing workflow.

2. How is your approach different from other marketing coaches or AI educators?

   A lot of AI education out there focuses on automation or quick tricks. That’s not me. I care about sustainable systems, clear messaging, and staying grounded in your own voice and values. I want you to use AI as a thinking partner, not a replacement for you, so your marketing feels easier and more genuine. It’s a gentle, human-first approach designed for people who care deeply about the work they do.

3. Do you really think it’s a good idea to bring AI into birth work?

   Honestly, yes, I do. Birth work is deeply human, but that doesn’t mean we can’t use supportive tools behind the scenes. When AI helps you write a blog faster or organize your ideas, you get more time and mental space to focus on the families you serve. I see AI as an assistant, not a replacement; it’s way to make my business more sustainable so I can keep showing up with heart.

4. What kinds of tasks can ChatGPT actually help doulas and birth workers with?

   So many! It can help you brainstorm blog posts, draft copy for your website, outline a new class, write emails, organize content ideas, or simplify something that feels messy. Think of it as a smart, non-judgmental assistant who can handle the heavy lifting of getting words onto the page. You still make the final decisions and add the human touch.

5. What happens if I’ve never used ChatGPT before? Where do I start?

   Start with curiosity. You don’t need to know all the features or settings; just open a new chat and ask it to help with something simple, like drafting an Instagram caption about your favorite newborn tip. Inside AIME, I share step-by-step examples and prompts you can literally copy and paste. Once you experience what it can do for you, the hesitation melts away.

6. What is “ethical” marketing? What does that mean?

   To me, ethical marketing means we sell with honesty and transparency. It’s marketing that respects your clients’ time, emotions, and financial situations. No scare tactics, no fake urgency, no salesy manipulation. Just simple clarity about what you offer, who it’s for, and how it helps. My goal is to show birth workers that marketing shouldn’t feel gross or pushy. It can be an act or extension of your care.

7. How do you handle privacy and confidentiality when using AI tools?

   That’s such an important question. I never share personal client information with AI tools, and I encourage others not to either. When we use ChatGPT, we work with anonymized examples or general topics. I also stay up-to-date on OpenAI’s data-handling policies so I can teach safe, responsible use. AI is powerful but protecting client trust always comes first.

8. How can AI help make marketing more equitable or sustainable for small businesses?

   AI definitely helps level the playing field. Most small businesses can’t afford a full marketing team but with a little bit of guidance, you can put ChatGPT to work and it can help you write, organize, and strategize like one. That means more independent practitioners, parents, and caregivers can stay in business without burning out. Used thoughtfully, AI can make marketing more accessible and less dependent on money, time, or gatekeeping.

9. What’s the difference between your AIME membership and one-on-one support?

   AIME is your gentle, low-cost way to stay consistent. You get weekly prompts, ideas, and examples you can plug right into your marketing. My one-on-one work is more custom. We build your systems, brand voice, or website together and get into your specific goals. AIME keeps you moving; one-on-one work gives you deep transformation.

10. Do you build websites or only help with copy and SEO?

    I do both! I design and write Squarespace websites for birth professionals and other heart-centered entrepreneurs. My focus is on making your website easy to navigate, optimized for search, and true to your voice. For people who already have a site, I also offer copy refreshes, SEO audits, and analytics support, always with a focus on clarity and results.

11. How can I tell if your approach is right for my business?

    If you want your marketing to feel calmer, clearer, and more human, probably yes. My clients tend to be people who care deeply about their work and want to grow without burning out or selling out. You don’t have to love tech or data; you just need to want your message to connect. If that sounds like you, we’ll probably get along great.

    ~ Patricia ❤️